Making The Most Of Your Google Searches
by Sean Devlin, Front Rush
Most answers are a Google search a way. Sounds obvious and ridiculous, but it’s true. Well, it’s true to the extent that you are proficient in Google searching. Just like having the fundamentals in your respective sport, we feel like it is important to know the fundamentals when doing a Google search. The fundamentals will help you get better results quicker. Here are a couple of tricks and tips...
Exact Phrase Search
Search using the quote ("") marks. This allows you to search by exact phrases so that you only will be returned results that match this exactly. For example, searching by "Dan Tudor" will return better results than searching for Dan Tudor. This is because it will look for the exact phrase Dan Tudor...
Preventing Prospects From Giving You the “Right” Answer
The danger for coaches in asking their prospects questions lies completely in the answers they receive back.
Very often, those answers guide the coach down the wrong path as they look to recruit student-athletes (and their parents) by formulating what are, on the surface, perfectly reasonable questions.
"What are your academic goals are in college?"
"What do you think makes up a good college athletic experience?"
"Why do you want to compete at this next level?"
Why are these, and questions like them, so dangerous for a serious recruiter? Simple:
Your prospect will likely give you the right answer - with the same mindset that they use when bubbling-in an answer on a multiple choice test.
By "right", I mean the correct answer. The answer that they think a smart student-athlete would give. The answer that...
5 Curious Recruiting Trends for College Coaches
I write this having just finished up hosting our annual college coaches' gathering, the National Collegiate Recruiting Conference.
One of the focuses of this year's NCRC? The changing landscape of effective college recruiting.
Part of what we do at this event every year is outline the trends, news and changes we've tracked over the past year in college recruiting at all levels, and put together an outlook for those that attend this June conference for the upcoming year. To do that, we assemble what has to be one of the most diverse collection of experts from around the country, and let them give our coaches a view from their world on what it takes to be a successful recruiter: Leadership, technological...
The Psychology Behind Your Prospect’s Unconscious Decision Making
I often find that the primary thinking of many college coaches when it comes to getting prospects interested in their program as they approach this time of year could be described as a simple three-step process:
• Throw everything we can at them as soon as possible. • They focus on one or two big selling points for our school or program. • Those big selling points compel the prospect to want to come to our program.Oh, if it were only that simple… In reality, we’re finding that today’s teenage recruit takes a much more sophisticated approach to identifying with a school and, ultimately, choosing a program. While they have trouble explaining the process, our research as a part of our On-Campus Workshops around the country and continuing work with our clients shows that their decision...