Case Study #1
A Division I basketball program in the Southeast was getting beat-up in the recruiting wars with their regional rivals, and called SFC to come to their campus and work with their coaches.  We focused on developing a unique message for their program that differentiated them from their competition.  We changed their mail and e-mail focus, and developed a better strategy for their coaching staff when it came to covering their assigned recruiting responsibilities.  The result?  As of December 2007, the staff had received verbal commitments from three 2009 stars, stealing one of them away from their conference rival. "We reviewed their situations and made small changes in their approach," says SFC President, Dan Tudor.  "The results were anything but small, however."

Case Study #2
A D3 coach in the East was struggling with keeping up with consistent and compelling e-mail messages for his recruits.  He was also having a problem keeping his two part-time assistant coaches on task and focused on their assigned responsibilities.  SFC did a detailed assessment of the program, worked with one of our recommended technology providers, and gave the coach and his staff a better organizational plan and the ability to send out memorable, graphic-rich e-mails.  The results?  A 60% increase in e-mail replies and a happier staff that feels like they are now in control of the recruiting process.


Case Study #3
A D2 football staff was using the same recruiting letters and messages that they did when the head coach had arrived at the school six years prior to our visit.  We did a detailed survey of their current athletes, taught the coaching staff several new techniques and principles that we've seen work with other programs that fit their profile, and eliminated one major aspect of their previous approach (it was wasting too much time and yielding very low results).  After two days, we saw a dramatic change: Their outbound phone calls took on new meaning, they started asking the right questions for their program, and used two other unique strategies we taught them.  The results?  Heading into signing day, the coach reported that they had received 7 more verbal commitments than they did the year before, and recruited two "difference makers" that he thought would opt for a larger, more "prestigious" program.  They've already scheduled a follow-up training session for their coaches with SFC in the Spring.

Want more examples of how we work with college athletic departments and coaching staffs?  Contact Dan Tudor directly at 661.746.4554.

Let SFC recommend and help implement the right strategy for you and your athletic department.

 
 

The first step in recruiting success is getting the right training. 

The next step is finding the right tools to beat your competition when it comes to signing the best recruits.




COLLEGIATE SPORTS STRATEGIES
A Division of Selling for Coaches

Looking for trusted, proven resources for coaches who want to be at the top of their game when it comes to recruiting?

We've put together a collection of great tools that we know work.  Our staff has tested each product or service, and the best-of-the-best tools and resources are listed below for coaches:

SFC - Campaign Development and Management
Dan Tudor and his staff of experts help coaches produce recruiting letters, e-mails, and even phone call scripts for recruiting.  We help coaches turn a hectic, unorganized situation into a clear, focused, compelling message for their prospects.  Call us at 661.746.4554 for a detailed conversation of how this option works, the results you can expect, and costs associated with having your messages professionally produced (Hint: It's not as much as you think!)





Player & Prospect Performance Reports
SFC has partnered with The Troutwine Group, the leading sports performance and personality assessment companies in the U.S.  Normally, they work with professional sports coaches to help them evaluate their prospects and players.  Clients include most of the teams from the NFL, NBA and MLB.  They are the experts in giving coaches insights into their players and prospects that they can't get anywhere else.  Through a special partnership with Selling for Coaches, today's college coaches can get the same reports that the pro's use for just a fraction of the cost.  Unlimited team plans start at just $299 per year (normal costs for these reports are usually priced at $90 to $150 apiece for professional teams).  E-mail Dan Tudor at dan@sellingforcoaches.com for more details, a sample of the report that you can get on your athletes and prospects, or information on getting started.

"I’ve been familiar with Troutwine for over 10 years…I’m telling you from experience this gives you tremendous insight into players, yourself, and your program."  

- Bill Belichick, New England Patriots


Coach Recruiting & Personality Assessment
This report is the same resource that is utilized by Fortune 500 companies around the nation, as well as sales managers, sales professionals and business leaders to understand their strengths and weaknesses when it comes to their individual communication styles and sales approaches.  We've customized it to fit the unique demands of today's college coach and recruiter.  Every coach should have one of these assessments done at some point in their career...it's an invaluable tool in understanding how you should personally approach recruiting, and how you can improve as a sales and communication professional.  For more details, and a sample of the report, just e-mail Dan Tudor at dan@sellingforcoaches.com or call our office at 661.746.4554.





FRONT RUSH - Recruiting E-Mails and Campaign Management
Front Rush provides a low cost, web-based solution for college coaches at all levels.  Their easy-to-use tool allows coaches to send out cool graphic e-mails, track prospects, develop mail campaigns, assign tasks to a coaching staff, and much, much more.  SFC uses Front Rush for their communications, and highly recommend that you visit their website at www.FrontRush.com for a free tour of what they can do for your school.





WINNING RECRUITS - The Total Sports Design Solution
Winning Recruits, a division of DJS Design, works with progressive college athletic departments to create dramatic and compelling recruiting messages.  They do it through architectural design, website development and recruiting materials creation.  They tie it all together so that every facet of your athletic department sells your vision and your unique story to recruits, alumni, donors and fans.  Visit them at www.winningrecruits.com, and make sure to view some of their impressive projects at many of today's leading athletic facilities.




BLUECHIP ATHLETIC SOLUTIONS - Recruiting Radar
Bluechip Athletic Solutions (BAS) are the producers of Recruiting Radar, a leading software and website solution targeted for Division I football and basketball programs.  Their client list boasts a "who's who" list of today's top programs.  For more information on their services and website recruiting solutions, go to www.bas-llc.com. 


Do you want information on any of these leading solution providers?  Call us at 661.746.4554, or e-mail Dan directly with your questions at dan@sellingforcoaches.com.